In similar situations big companies convene an anti-crisis council and appoint a special person responsible for implementing the agreed measures
. I'm not a fan of applying a lot of large business practices to small business, but this time I would do that. Even if you are the only member of the emergency board. 2.
The main point is that people (customers) will tend to avoid public places and personal communication, so think about the alternatives
you can offer them:
- Home delivery – for shop and restaurants it should the priority nimber one for summer 2020
- Online work/ via Skype / over the phone
- Locations convenient for your customers, especially if you have a car and the client should use public transport to get to your office
- Meetings in the open space
- If there is no way to transfer your work into online (for example, you have a beauty salon) offer increased security measures. That is, be sure to communicate it loud enough, literally using the following words: last month my employees didn't travel. We all are working in masks and gloves, and the room is disinfected with a quartz lamp once per hour, etc.
Take the example of Starbucks in China who is banning reusable personable cups as a precautionary measure against the deadly coronavirus, but still gives a 10% discount for anyone who brings their own cup or asks for a mug. Disposable cups are not eco-friendly you may say, but a human being is a part of ecosystem too. 3. Look through the list of your employees
and think who of them could start working from home right away. Write down their duties and new schedule. 4. Consider all the measures listed above
even if they have never been a part of your strategy. Consider them as temporary measures valid through, say, 6 months. This is a force majeure - just admit it. Yes, you were not going to develop your business in this direction but it is a matter of survival. For some of my clients even work with zero income (for some time) is a positive result .